Bella Freud on the interior design of her flagship store
Bella Freud is unique in her style: she has this relaxed and understated Brit-cool factor, that many designers overwork and not achieve. Her cult knitwear is famous the world over, as no one does it quite as subtle as she does. The same counts for the interior in her flagship store, and indeed, her own home. Classic elements get given a twist, colours get mashed, but somehow everything together makes total sense. Her sidelines reflect that spirit, which is why her home ware accessories will get every fashionista’s heart beating faster as her cushions (yep, a ‘1970’ prop-up does exist), candles and blankets will make just about any place ultimately cool!
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